Sun tzu strategies for selling: how to use the art of war to build lifelong customer relationships
Auteur :
Michaelson, Gerald / Michaelson, Steven
Éditeur :
McGraw-Hill Education - Europe
ISBN :
9780071427302
Date de publication :
16 nov. 2003
Dimensions :
22,6 x 15,2 x 1,3 cm
Poids :
347 g
Langue :
Anglais
Pays d'origine :
USA
Shows you how to: occupy the high ground - think positively; be willing to lose - take risks; win without fighting - develop a superior strategy; seize the initiative - beat your competitors to the punch; be flexible - change your tactics to fit changing circumstances; and, consolidate your achievements - sell solutions.