Think like your customer: a winning strategy to maximize sales by understanding and influencing how and why your customers buy
Auteur :
Stinnett, Bill
Éditeur :
Stinnett, Bill
ISBN :
9780071441889
Date de publication :
1 nov. 2004
Dimensions :
22,3 x 21,5 x 1,7 cm
Poids :
374 g
Langue :
Anglais
Pays d'origine :
USA
Offers marketing professionals a framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and, using that information to develop a strategy for influencing how and why the customer buys.