Elusive fan: reinventing sports in a crowded marketplace, the
Auteur :
Rein, Irving / Kotler, Philip / Ryan Shields, Ben
Éditeur :
McGraw-Hill Education - Europe
ISBN :
9780071454094
Date de publication :
16 juil. 2006
Dimensions :
22,6 x 15,8 x 3,3 cm
Poids :
567 g
Langue :
Anglais
Pays d'origine :
USA
A guide to business strategies that you can use for sports marketing, including developing star power, transforming and distributing a brand, filling the stands, and, important, understanding how fans make, break, and reconnect to a sport.