Lead generation for the complex sale: boost the quality and quantity of leads to increase your roi
Auteur :
Carroll, Brian
Éditeur :
McGraw-Hill Education - Europe
ISBN :
9780071458979
Date de publication :
16 juil. 2006
Dimensions :
23,1 x 15,5 x 2,0 cm
Poids :
476 g
Langue :
Anglais
Pays d'origine :
USA
Presents a strategic, multi-modal approach to generating qualified leads for complex sales. This book teaches how to define ideal leads and target sales approaches; align sales and marketing to optimize the number of leads; build lead pipelines; use multiple lead generation vehicles, including email, PR, referrals, speaking events; and more.