Words that sell, revised and expanded edition
Auteur :
Bayan, Richard
Éditeur :
McGraw-Hill Education - Europe
ISBN :
9780071467858
Date de publication :
16 avr. 2006
Dimensions :
22,2 x 21,2 x 0,8 cm
Poids :
310 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A reference for advertising, sales, and marketing professionals looking for the right word to clinch the deal. It lists high-powered words, phrases, and slogans, arranged in categories ranging from 'snappy transitions' to 'knocking the competition', from 'grabbers' to 'clinchers.'