Strategic product creation
Auteur :
Kerber, Ronald / Laseter, Timothy
Éditeur :
McGraw-Hill Education - Europe
ISBN :
9780071486552
Date de publication :
16 janv. 2007
Dimensions :
23,1 x 15,8 x 2,7 cm
Poids :
622 g
Langue :
Anglais
Pays d'origine :
USA
A guide to creating and marketing the right product fast. It offers guidance in the five key stages of product development, augmenting them with real-world examples of industry leaders who have been successful in innovative product development.