Managers guide to marketing, advertising, and publicity
Auteur :
Callen, Barry
Éditeur :
Callen, Barry
ISBN :
9780071627962
Date de publication :
1 sept. 2009
Dimensions :
22,8 x 15,2 x 1,7 cm
Poids :
372 g
Langue :
Anglais
Pays d'origine :
USA
As one of three Briefcase Books, the Manager's Guide to Marketing, Advertising, and Publicity provides both the basics and essential knowledge needed to understand all aspects of marketing and advertising and how it affects teams.