Advertising media planning, seventh edition
Auteur :
Baron, Roger / Sissors, Jack
Éditeur :
McGraw-Hill Education - Europe
ISBN :
9780071703123
Date de publication :
16 sept. 2010
Dimensions :
23,9 x 19,3 x 3,5 cm
Poids :
973 g
Langue :
Anglais
Pays d'origine :
USA
Provides insight into the construction of media plans that most effectively achieve marketing objectives. This seventh edition retains all the critical information you need to know about traditional media - including TV, radio, and print - while exploring the media forms, illustrated with major advertiser case histories.