Service innovation: how to go from customer needs to breakthrough services
Auteur :
Bettencourt, Lance
Éditeur :
McGraw-Hill Education - Europe
ISBN :
9780071713009
Date de publication :
16 juil. 2010
Dimensions :
23,9 x 16,3 x 2,4 cm
Poids :
564 g
Langue :
Anglais
Pays d'origine :
USA
If there's one truism about the service sector, it's that businesses don't succeed by inventing a better mousetrap; they succeed by finding the best, most cost-effective way to get rid of their customers' mice. This book gives a master's class on the art and science of creating breakthrough service products.