Successful marketing plan: how to create dynamic, results oriented marketing, the
Auteur :
Hiebing, Roman / Cooper, Scott / Wehrenberg, Steve
Éditeur :
McGraw-Hill Education - Europe
ISBN :
9780071745574
Date de publication :
16 oct. 2011
Dimensions :
27,4 x 21,6 x 2,8 cm
Poids :
1386 g
Langue :
Anglais
Pays d'origine :
USA
Updated and expanded—the planning guide marketers have relied on for 20 years! A one-stop guide covering sales objectives, positioning, pricing, distribution, advertising, merchandising, and virtually every other function of marketing.