Value-based pricing: drive sales and boost your bottom line by creating, communicating and capturing customer value
Auteur :
Macdivitt, Harry / Wilkinson, Mike
Éditeur :
McGraw-Hill Education - Europe
ISBN :
9780071761680
Date de publication :
16 nov. 2011
Dimensions :
23,6 x 16,0 x 2,3 cm
Poids :
581 g
Langue :
Anglais
Pays d'origine :
USA
Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.