Handbook of strategic public relations and integrated marketing communications, second edition, the
Auteur :
Caywood, Clarke
Éditeur :
McGraw-Hill Education - Europe
ISBN :
9780071767460
Date de publication :
16 janv. 2012
Dimensions :
25,2 x 21,3 x 7,1 cm
Poids :
1770 g
Langue :
Anglais
Pays d'origine :
USA
A guide to PR and communications - updated with the social media and brand-reputation tools and techniques. It concludes with a section on the future of the industry-developing issues, trends and roles of public relations and integrated communications.