Strategic database marketing 4e: the masterplan for starting and managing a profitable, customer-based marketing program
Auteur :
Hughes, Arthur
Éditeur :
McGraw-Hill Education - Europe
ISBN :
9780071773485
Date de publication :
16 févr. 2012
Dimensions :
24,1 x 15,8 x 4,6 cm
Poids :
987 g
Langue :
Anglais
Pays d'origine :
USA
Providing marketing professionals with the most current theories, strategies, and practical advice for 15 years--now fully updated and revised to include digital platforms to expand outreach further than ever