Ikea edge: building global growth and social good at the world's most iconic home store, the
Auteur :
Dahlvig, Anders
Éditeur :
McGraw-Hill Education - Europe
ISBN :
9780071777650
Date de publication :
16 déc. 2011
Dimensions :
26,7 x 11,9 x 0,8 cm
Poids :
442 g
Langue :
Anglais
Pays d'origine :
USA
IKEA's former CEO reveals the unique strategy he used to lead his company to through the worst global financial crisis in history--a winning combination of traditional business goals like profit and growth and the progressive interests of social responsibility and environmental stewardship.