Drucker on marketing: lessons from the world's most influential business thinker
Auteur :
Cohen, William
Éditeur :
McGraw-Hill Education - Europe
ISBN :
9780071778626
Date de publication :
16 nov. 2012
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
558 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Bill Cohen's interpretation of Drucker's work has never been needed more than today, when marketing spells difference between success and failure. In this book, Drucker on Marketing reflects Bill Cohen's ability to understand and communicate Peter Drucker's thoughts and ideas about [marketing].