Return on influence: the revolutionary power of klout, social scoring, and influence marketing
Auteur :
Schaefer, Mark
Éditeur :
McGraw-Hill Education - Europe
ISBN :
9780071791090
Date de publication :
16 avr. 2012
Dimensions :
23,4 x 15,8 x 2,0 cm
Poids :
501 g
Langue :
Anglais
Pays d'origine :
USA
Explores how brands are identifying and leveraging the world's powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales. This title shows you how to use the breakthroughs in social networking and influence marketing to achieve your goals. It contains case studies, interviews, and insider advice.