Likeable business: why today's consumers demand more and how leaders can deliver
Auteur :
Kerpen, Dave / Braun, Theresa / Pritchard, Valerie
Éditeur :
McGraw-Hill Education - Europe
ISBN :
9780071800471
Date de publication :
16 déc. 2012
Dimensions :
22,9 x 15,8 x 1,5 cm
Poids :
318 g
Langue :
Anglais
Pays d'origine :
USA
Lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. This title reveals the remarkable returns you get when you gain the trust of your customers and stakeholders. It helps any leader at a small or mid-sized company increase profits and spur growth by applying the 11 principles of business likeability.