Loyalty 3.0: how to revolutionize customer and employee engagement with big data and gamification
Auteur :
Paharia, Rajat
Éditeur :
McGraw-Hill Education - Europe
ISBN :
9780071813372
Date de publication :
16 juil. 2013
Dimensions :
23,6 x 15,8 x 2,8 cm
Poids :
580 g
Langue :
Anglais
Pays d'origine :
USA
The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners.