Patron way: from fantasy to fortune - lessons on taking any business from idea to iconic brand, the
Auteur :
Edelstein, Ilana
Éditeur :
McGraw-Hill Education - Europe
ISBN :
9780071817646
Date de publication :
16 juin 2013
Dimensions :
23,4 x 16,5 x 2,5 cm
Poids :
500 g
Langue :
Anglais
Pays d'origine :
USA
Tells the story of Patron Tequila - the brand that revolutionized an industry. This book details the unorthodox building of the brand, the extraordinary creativity and marketing ingenuity of Patron's cofounder, Martin Crowley, and his life partner, Ilana Edelstein, and the way Patron single-handedly transformed the face of the liquor industry.