Sponsorship seeker's toolkit, fourth edition, the
Auteur :
Skildum-Reid, Kim / Grey, Anne-Marie
Éditeur :
McGraw-Hill Education - Europe
ISBN :
9780071825795
Date de publication :
16 juil. 2014
Dimensions :
23,6 x 18,5 x 1,6 cm
Poids :
533 g
Langue :
Anglais
Pays d'origine :
USA
Shows how best-practice sponsorship is not only achievable, but sensible and straightforward. In this title, new material includes the integration of social media into existing strategies, developing leverage ideas for proposals, more case studies, and important trends in the world of corporate sponsorship.