Capturing new markets: how smart companies create opportunities others don’t
Auteur :
Wunker, Stephen
Éditeur :
McGraw-Hill Education - Europe
ISBN :
9780071825955
Date de publication :
16 janv. 2014
Dimensions :
22,9 x 15,2 x 1,8 cm
Poids :
204 g
Langue :
Anglais
Pays d'origine :
USA
Guides you through the process of creating counterintuitive strategies, such as treating competitors as collaborators, timing market entry, and targeting narrow niches before big customer segments. Whether you work for a huge corporation or for yourself, this book helps you find sources of growth.