Brainscripts for sales success: 21 hidden principles of consumer psychology for winning new customers
Auteur :
Whitman, Drew Eric
Éditeur :
McGraw-Hill Education - Europe
ISBN :
9780071833608
Date de publication :
16 oct. 2014
Dimensions :
22,9 x 15,5 x 1,0 cm
Poids :
272 g
Langue :
Anglais
Pays d'origine :
USA
Explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective. This book brings you face-to-face with the prospect's intimate evaluation procedures so you can turn them into sales motivations and close the deal.