Global content marketing: how to create great content, reach more customers, and build a worldwide marketing strategy that works
Auteur :
Didner, Pam
Éditeur :
McGraw-Hill Education - Europe
ISBN :
9780071840972
Date de publication :
16 oct. 2014
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
354 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. This book helps learn how to: create content that engages people - regardless of their country and culture; and identify key actions and strategies to apply to your projects.