Services marketing
Auteur :
Zeithaml, Valarie A.
Éditeur :
Zeithaml, Valarie A.Bitner, Mary Jo,Gremler, Dwayne D.,
ISBN :
9780073380933
Date de publication :
23 mai 2008
Dimensions :
25,6 x 21,5 x 2,7 cm
Poids :
1490 g
Langue :
Anglais
Pays d'origine :
USA
Helps develop customer relationships through quality service. This book focuses on knowledge needed to implement service strategies for competitive advantage across industries. It includes frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service.