Consumer behavior
Auteur :
Peter, J. Paul
Éditeur :
Peter, J. PaulOlson, Jerry C.,
ISBN :
9780073404769
Date de publication :
1 févr. 2010
Dimensions :
27,1 x 21,0 x 2,5 cm
Poids :
1233 g
Langue :
Anglais
Pays d'origine :
USA
Offers a look at consumer behavior in order to guide successful marketing activities. This book deals with the four major parts of the Wheel of Consumer Analysis such as: consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy.