Strategic marketing management for the pacific region
Auteur :
Cravens, David / Merrilees, Bill / Walker, Rhett
Éditeur :
McGraw-Hill Education - Europe
ISBN :
9780074705889
Date de publication :
16 déc. 1999
Dimensions :
24,0 x 17,9 x 2,9 cm
Poids :
859 g
Langue :
Anglais
Pays d'origine :
USA
Presents an Australasian adaptation of the successful "US Strategic Marketing" text by acclaimed author David Cravens. This work gives students and lecturers a comprehensive strategic approach to marketing management in the Pacific region. It uses localised case material and research data, along with a redevelopment of the Cravens frame.