Marketing research
Auteur :
Boyce, John
Éditeur :
Boyce, John
ISBN :
9780074714218
Date de publication :
21 juil. 2004
Dimensions :
26,0 x 21,0 x 2,5 cm
Poids :
1110 g
Langue :
Anglais
Pays d'origine :
Australie
Tailor-made for TAFE, this second edition is a practical, student- friendly text, revised to reflect modern marketing practice. Covers marketing information systems, consumer privacy and the impact of the internet as well as tackling the nuts and bolts of market research.