Marketing strategy
Auteur :
Blythe, Jim
Éditeur :
McGraw-Hill Education - Europe
ISBN :
9780077098421
Date de publication :
1 août 2002
Dimensions :
24,6 x 18,8 x 1,5 cm
Poids :
630 g
Langue :
Anglais
Pays d'origine :
USA
Works through the various stages in formulating and implementing strategy, beginning with an analysis of the firm's status, developing where the firm should be going, and concluding with an explanation of techniques for maintaining competitive position. This text includes pedagogical features that illustrate marketing strategy in practice.