Marketing research
Auteur :
Chisnall, Peter
Éditeur :
Chisnall, Peter
ISBN :
9780077108120
Date de publication :
1 nov. 2004
Dimensions :
24,8 x 19,1 x 2,4 cm
Poids :
1 g
Langue :
Anglais
Pays d'origine :
USA
Covers the principal techniques and applications of marketing research. With guidance relevant to a range of marketing problems and opportunities, this book covers both qualitative and quantitative research methodologies.