Intergrated marketing communications
Auteur :
Duncan, Tom
Éditeur :
Duncan, TomOuwersloot, Hans,
ISBN :
9780077111205
Date de publication :
1 déc. 2007
Dimensions :
26,4 x 19,5 x 2,1 cm
Poids :
1071 g
Langue :
Anglais
Pays d'origine :
USA
Everything communicates. Any action that a company takes will leave an impression on its consumers. This text is about the use of a company's communication options. It provides students with an understanding of various major marketing communication functions and media alternatives.