How to plan and execute strategy: 24 steps to implement any corporate strategy successfully
Auteur :
Stettinius, Wallace
Éditeur :
Stettinius, Wallace
ISBN :
9780077116224
Date de publication :
1 mars 2007
Dimensions :
20,5 x 12,7 x 0,8 cm
Poids :
155 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Successful corporate strategy must be strong enough to meet the needs of the marketplace, yet flexible enough to quickly adapt when the marketplace changes. This book outlines a framework the reader can use to design and implement a strategy and strengthen the corporation's competitive advantage.