Marketing research, european edition
Auteur :
Shiu, Eric / Shiu, EricHair, Joe F.,Bush, Robert P.,Ortinau, David J.,
Éditeur :
McGraw-Hill Education - Europe
ISBN :
9780077117061
Date de publication :
1 mars 2009
Dimensions :
26,2 x 19,6 x 3,1 cm
Poids :
2 g
Langue :
Anglais
Pays d'origine :
USA
Offers a comprehensive introduction to the practice and importance of marketing research in the business world. This title takes students step by step through the research process to help them structure their own successful research project. It includes balanced coverage of qualitative and quantitative research methods.