International marketing
Auteur :
Ghauri, Pervez
Éditeur :
Ghauri, PervezCateora, Philip R.,
ISBN :
9780077122850
Date de publication :
1 mars 2010
Dimensions :
26,4 x 19,8 x 2,7 cm
Poids :
1240 g
Langue :
Anglais
Pays d'origine :
USA
Offers an introduction to international marketing in the twenty-first century. With coverage of the core topics, and an emphasis on culture, this book facilitates an understanding of the subject. It is suitable for students studying international marketing.