Strategic management: text and cases
Auteur :
Dess, Gregory G.
Éditeur :
Dess, Gregory G.Lumpkin, G. T.,Eisner, Alan,McNamara, Gerry,
ISBN :
9780077862527
Date de publication :
23 sept. 2013
Dimensions :
25,9 x 22,1 x 3,3 cm
Poids :
1440 g
Langue :
Anglais
Pays d'origine :
USA
Provides a treatment of traditional topics in strategic management as well as a thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, and environmental sustainability.