Marketing strategy: a decision-focused approach
Auteur :
Walker, Orville / Mullins, John
Éditeur :
McGraw-Hill Education - Europe
ISBN :
9780078028946
Date de publication :
16 mars 2013
Dimensions :
25,4 x 20,3 x 1,3 cm
Poids :
680 g
Langue :
Anglais
Pays d'origine :
USA
Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining an approach to strategic decision making.