Marketing
Auteur :
Grewal, Dhruv
Éditeur :
Grewal, DhruvLevy, Michael,
ISBN :
9780078029004
Date de publication :
1 févr. 2013
Dimensions :
28,4 x 24,8 x 3,5 cm
Poids :
1782 g
Langue :
Anglais
Pays d'origine :
USA
Suitable for the changing student population, this title has emphasis on experiential learning and focuses on the value that marketers create for the firm. It also provides students with hands-on learning tools through Connect Marketing.