Strategic management
Auteur :
Pearce, John A.
Éditeur :
Pearce, John A.Robinson, Richard B.,
ISBN :
9780078029295
Date de publication :
1 févr. 2013
Dimensions :
26,4 x 20,0 x 4,0 cm
Poids :
1843 g
Langue :
Anglais
Pays d'origine :
USA
Offers contemporary research in strategic management. The authors complement the focus on strategic planning for success within US borders focusing on how US firms can leverage their domestic success by forming international partnerships and can achieve international success by becoming actively involved in global trade.