Management strategy: achieving sustained competitive advantage
Auteur :
Marcus, Alfred A.
Éditeur :
Marcus, Alfred A.
ISBN :
9780078137129
Date de publication :
1 févr. 2010
Dimensions :
23,1 x 18,5 x 1,0 cm
Poids :
376 g
Langue :
Anglais
Pays d'origine :
USA
Focuses on how making winning moves depends on finding profitable patterns that meet customer demands for solutions. This book emphasizes the types of analyses and strategic moves required, given the industry, environment, and a company's internal resources. It demonstrates how strategy impacts an organization's position.