Managing markets and customers: revised edition
Auteur :
Elearn
Éditeur :
Taylor & Francis Ltd
ISBN :
9780080557397
Date de publication :
9 janv. 2009
Dimensions :
29,7 x 21,0 cm
Poids :
240 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Customer focus is not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful. Managing Customers and Markets explores what market orientation means and the key things you need to be able to do as a manager to make a difference.