Cim coursebook assessing the marketing environment
Auteur :
Luck, Diana
Éditeur :
Taylor & Francis Ltd
ISBN :
9780080966229
Date de publication :
18 juin 2010
Dimensions :
24,6 x 18,9 cm
Poids :
440 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A companion to the CIM professional marketing qualifications that includes study materials to be endorsed by The Chartered Institute of Marketing (CIM). It includes chapters that feature case studies, study tips and activities to test your learning and understanding as you go along.