Cim coursebook stakeholder marketing
Auteur :
Gledhill, Michelle
Éditeur :
Taylor & Francis Ltd
ISBN :
9780080966267
Date de publication :
18 juin 2010
Dimensions :
24,6 x 18,9 cm
Poids :
476 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Endorsed by The Chartered Institute of Marketing (CIM), this work includes a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory of marketing. It contains past examination papers and examiners' reports to enable you to practise what has been learned.