Must-have: the hidden instincts behind everything we buy
Auteur :
Miller, Geoffrey
Éditeur :
Vintage Publishing
ISBN :
9780099437925
Date de publication :
5 août 2010
Dimensions :
19,8 x 12,9 x 2,4 cm
Poids :
267 g
Format :
B-format paperback
Langue :
Anglais
Pays d'origine :
Grande Bretagne
And what can the story of Aladdin teach us about today's world? In this brilliantly original, provocative and witty book, Geoffrey Miller - acclaimed author of The Mating Mind - takes us on a journey through the surreal wonderlands of marketing, advertising, and media to explore the hidden instincts behind our choices.