Made to stick: why some ideas take hold and others come unstuck
Auteur :
Heath, Dan / Heath, Chip
Éditeur :
Cornerstone
ISBN :
9780099505693
Date de publication :
7 févr. 2008
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
234 g
Format :
B-format paperback
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.