Eureka factor, the: creative insights and the brain
Auteur :
Kounios, John / Beeman, Mark
Éditeur :
Cornerstone
ISBN :
9780099537373
Date de publication :
7 janv. 2016
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
279 g
Format :
B-format paperback
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Where do great ideas come from? What actually happens in your brain during a 'Eureka' moment? How can we have more of them? The authors reveal exactly how sudden insights are formed in the brain, how we can increase our chances of generating them, and how they impact our thinking.