Breakthrough food product innovation through emotions research
Auteur :
Lundahl, David
Éditeur :
Lundahl, David
ISBN :
9780123877123
Date de publication :
23 déc. 2011
Dimensions :
23,4 x 15,5 x 2,0 cm
Poids :
567 g
Langue :
Anglais
Pays d'origine :
USA
Gives a clear answer for innovation teams seeking to increase product success rates by breaking through the clutter in an otherwise undifferentiated, commoditized marketplace. This book presents a behaviour-driven approach to innovation for the development of breakthrough food products.