Content strategy at work: real-world stories to strengthen every interactive project
Auteur :
Bloomstein, Margot
Éditeur :
Elsevier Science & Technology
ISBN :
9780123919229
Date de publication :
22 févr. 2012
Dimensions :
23,5 x 19,1 cm
Poids :
440 g
Langue :
Anglais
Pays d'origine :
USA
Including case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more, this book is suitable for designers, information architects, copywriters, project managers, and those who work with visual or verbal content. It presents a content strategy framework and ways to implement in in-house marketing departments and consultancies.