Freemium economics: leveraging analytics and user segmentation to drive revenue
Auteur :
Seufert, Eric Benjamin
Éditeur :
Elsevier Science & Technology
ISBN :
9780124166905
Date de publication :
8 mars 2014
Dimensions :
23,5 x 19,1 cm
Poids :
540 g
Langue :
Anglais
Pays d'origine :
USA
Presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. This book provides guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model.