Will it fly? how to know if your new business idea has wings...before you take the leap
Auteur :
McKnight, Thomas
Éditeur :
Pearson Education (US)
ISBN :
9780130462213
Date de publication :
9 avr. 2003
Langue :
Anglais
Pays d'origine :
USA
Introduces the Innovator's Scorecard, a practical tool for assessing and refining business ideas. This book addresses 44 key facets of business success, from market demand to competition, pricing to management competence, finance to exit strategies.