Tested advertising methods
Auteur :
Caples, John
Éditeur :
Caples, JohnHahn, Fred E.,
ISBN :
9780130957016
Date de publication :
15 juin 1998
Dimensions :
22,9 x 15,8 x 1,5 cm
Poids :
374 g
Langue :
Anglais
Pays d'origine :
USA
The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.