Digital business: concepts and strategies
Auteur :
Coupey, Eloise
Éditeur :
Taylor & Francis Inc
ISBN :
9780131400979
Date de publication :
9 sept. 2004
Dimensions :
23,5 x 19,1 cm
Poids :
860 g
Langue :
Anglais
Pays d'origine :
USA
This text provides students with the conceptual and practical knowledge they need to understand the implications of the Internet for business. It guides readers and gives them the ability to develop and implement effective strategies for digital business.